Megan Boedecker

As a social media specialist, I love having access to the numbers. It might not be romantic, but there's still something elegant in the back-end data. 

The numbers show trends that, tracked over time, give us insight into what really matters—human behavior. From analyzing our data, we can discover what kind of content audiences want to see and how and when they want to consume it.

 

I've become kind of a junkie for that data, developing monthly analytics reports for TAG Communications and our clients. Knowing how people like to consume information makes it easy to translate the numbers into something more palatable, like graphs, charts and lists that interpret the data for the reader.